Ministry of primary manufactures generates landmark lawsuit against Southern Boundary Wines under 2003 wine-colored act
Thousands of bottles of reportedly sham New Zealand sauvignon blanc and pinot noir ought to have exported overseas in what the government believes is the countrys first significant occasion of wine-colored fraud.
The Ministry of Primary Industry has brought a landmark contingency against Southern Boundary Wines the first ever to be prosecuted under the 2003 Wine Act.
MPI alleges Southern Boundary Wines of north Canterbury rendered wine-colored for their own firebrand and others which established misleading message relating to antique, range and descent.
The case has met wavings in the New Zealand wine industry with panics it could jeopardise customers trust in the often celebrated New Zealand wine brand, with exports now worth NZ $1.6 b a year.
The accusations are highly concerning to us, as they will be to all New Zealand wine producers and buyers, said Jeffrey Clarke, New Zealand Winegrowers behaving united states president.
It is critical that consumers have confidence when they buy a New Zealand wine that the label is accurate and trustworthy. And this case menaces that.
The wines supposedly caught up in the gossip include bottles of sauvignon blanc and pinot noir from the Marlborough and Waipara regions in the north of countries of the south island, displayed between 2011 -2 013.
The reportedly sham bottles were exported to the UK, Australia, Japan, Fiji and Thailand.
Three chairmen of the company front more than 150 commissions between them, which they will plead to in November. Their lawyer, James Rapley, said his patients did not wish to comment on the case at the present stage.
MPI began investigating the company in 2014, and a spokesperson said it believes there are no more bottles of the supposedly affected wine available for sale in overseas marketplaces, and the bottles was ever for sale in New Zealand.
MPI and NZ Wine have stressed there were no health and safety concerns with any of the reportedly affected wine-colored, but the action there is also forks for New Zealand wine producers and their overseas drinkers, where sauvignon blanc and pinot noir have especially prestige honours and can command steep expenditures.
This could be made into a big situation, Dieter Adam, united states president of New Zealand Manufacturers and Exporters Association told Fairfax media. Peculiarly in the Asian business, and the Chinese including with regard to are very sensitive to misinforming labels.
Clarke from NZ Wine said he was first made aware of the case when MPI reviewers approached him for knowledge during their extensive investigation.
He said to the best of his acquaintance this was the first and only case of supposedly sham New Zealand wine, and he espoused the ongoing trial, as it could act as a warning that allegedly criminal action would be investigated and brought to the courts.
It is important to bear in mind that Southern Boundary Wines is a very small winery, and even if this issue feigned all of their wine-coloureds it would still be a small percentage of the total of New Zealand wines exportation, announced Clarke.
I repute now there has been a prosecution for the purposes of the wine-colored behave is a very good happening, it could act as a discouraging. We cannot let the alleged any act of one winery detriment a reputation that we have all worked so hard to build.